@Mirakl please don't forget this instruction when settling up the real advert. Instructions for Media buying team : \n\nUse a redirect Url with messages attached like below .\n\nRedirect URL: wa.me link with prefilled message including city + UTM (e.g., ?text=Hi, I just registered for [City]??? UTM_source=meta&utm_medium=lead_form&utm_campaign=jan_intake_city).\n\nThese are the events to be tracked. \nFire events: ViewContent ??? Lead on submit \n\nAudience + geo setup (quality > volume)\nCities: Tight radii around approved venues (once finalized). Start with Abuja + Lagos only for first 72 hours to validate CPL/quality, then open Ibadan with stricter filters.\n\n\nAge brackets:\n\n\nUG: 16???24 (parents??? segment 38???55; separate ad sets).\n\n\nPG taught: 21???35, second band 36???45 for career switchers.\n\n\nLanguage: English; optionally test one ad set with light Naija/Pidgin line in creative for warmth (never on the LP).\n\n\nInterests/Behaviours (test buckets):\n\n\nStudy Intent: ???Study abroad,??? UK universities, IELTS/TOEFL, WASSCE/WAEC, JAMB, Postgraduate education, Chevening common interests.\n\n\nCareer-field: Engineering/Tech/Computing/Business/Health/Law audience segments matching course clusters.