An important factor is missing here, the age range , and grade level , needs to show up in subtle ways while calling them out. remember that a sister barnd to this brand does something similar but for top executives\n\nwe have to be careful so we dont call same audience as what really separates them is the age and status in career level\n\nand also most people in the 9 to 5 chick audience are Gen zs \n\nim not saying use genz language but still we cant be too serious in our writings to them.